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This Privacy Policy describes how Inktavo and its family of companies (“Inktavo,” “we,” “us,” or “our”) collect, use, disclose, and safeguard information that can be reasonably linked to an individual (“Personal Information”). This Privacy Policy applies to all of our websites, including www.inktavo.com, www.inksoft.com, www.printavo.com, and www.graphicsflow.com (the “Sites“). A reference to “you” or “your” means the user of the Sites, or if applicable, the company or legal entity you represent. This Privacy Policy also tells you about your rights and choices with respect to your Personal Information and how you can reach us to get answers to your questions.
Information We Collect
Below is a summary of the categories of personal information we collect, where we get it, why we collect it, and to whom we may disclose it.
| CATEGORY OF PERSONAL INFORMATION | SOURCE OF INFORMATION | PURPOSE FOR COLLECTION | CATEGORIES OF RECIPIENTS |
|---|---|---|---|
| Identification and contact information: such as your name and surname, title, location, User ID, password, postal address, email address, telephone numbers, or other contact details information you may provide to us when you register or update an account, sign up for email communications, participate in a contest, sweepstakes, promotion or survey, join our mailing list, request a catalog, shop online | From you (online and offline, such as in stores/in the course of using or processing online services or remote order/sales services, including chatting online with or otherwise contacting customer service) | To communicate with you about your orders or purchases, your account, a contest or sweepstakes you have entered, and your requests for information; to enable you to access our services; to provide customer support in response to your communications with us; to send you updates about new products and offers that may be of interest to you; to tailor your experience at our Sites, showing you content that we think you might be interested in; to subscribe you to our newsletter service. | With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you |
| Information you provide about a third party: name, surname, address, and contact details of recipient for delivery of goods or services (such as sending a gift or virtual gift card), if different from yours | From you | To complete a particular transaction or fulfill a service. | With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.) |
| Purchase and order information: billing address, shipping address, together with purchase details (products, color, size, quantity, price), methods of payment and/or any communications we have received about your order or purchase | From you or from a customer who places an order to be delivered to you | To complete a particular transaction or fulfill a service; to validate, confirm, verify, deliver, install, and track your order, including to arrange for shipping, handle returns and refunds, to provide customer service, to maintain a record of the purchases you make, to service products you purchased from us, and to provide you offers that may be of interest to you or to assist with account credit or fraud decisioning | With related entities; with certain authorized third parties that process, fulfill, and ship orders; and with our credit partners |
| Other voluntary information: any voluntary information you may provide us in the course of your interactions with us (such as by sending an e-mail through our Website and/or to the addresses indicated in our Website or by calling, e-mailing, texting, or chatting online with our customer service team and/or store staff or by responding to surveys or competitions) | From you | To handle your requests and to contact you when necessary or requested, including responding to your questions and comments and providing customer support; to improve our Sites, customer service, and user experience | With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.) |
| Information automatically collected from your browser: your browser type, operating system type or mobile device model, viewed webpages, links that are clicked, keystrokes typed, movement of the mouse or pointer, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Sites, the amount of time you spend viewing or using the Site, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Sites | From you; from our Sites or app technology’s interaction with your browser or devices | To improve our Sites, customer service, user experience, products and services; to create a session replay that shows your visit to our site; to protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users; and, in an aggregated non-specific format, for analytical and demographic purposes. | With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you |
| Information automatically collected from your device and internet network: your internet service provider, your internet protocol or IP address, domain names of the computers you use to visit our Sites, your operating system and browser used; and the type of handheld or mobile device used, such as laptop or smart phone, log files, URIs (Uniform Resource Identifiers) of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical status code of the server reply (successful, error, etc.) and other parameters concerning the user's operating system and computer environment, and/or device cookie settings and other device details, such as MAC address | From you and from our Sites or app technology’s interaction with your browser or devices and from service providers who support our fraud detection efforts | To improve our Sites, customer service, and user experience; to provide customer service; to make sure our Sites and app technology works properly with your device and make sure you can see and use our intended Sites and apps on the device you are using; for analytical and demographic purposes and to provide offers that may be of interest to you; to protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users. | With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you |
| Preference information, such as your account settings including preferred contact channel and types of services/offers that interest you | From you; from our Sites or app technology’s interaction with your browser or devices and cookies tracking the pages you visit | To enhance your online shopping experience, including as a way to recognize, identify, and welcome you to the Sites; to personalize your experience; and to provide you with customized content | With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you |
| Social media information: if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, age, gender, and location | From third parties, such as co-branded partners and websites (for example, on our Facebook pages) | For research, analytical and other business purposes; to enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites and to provide you with customized content | With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you |
| Sensitive personal information: such as your driver's license, state identification card, and social security numbers; date of birth; precise geolocation (if you permit us to obtain your precise geolocation); your ethnic origin, and biometric data; combination of email address, financial account, debit card, or credit card with security or access code, password, or other credentials allowing access to your account | From you (online and offline, such as in stores/in the course of using or processing online services or remote order/sales services, including chatting online with or otherwise contacting customer service) | To complete a particular transaction or fulfill a service; to check that the right person is using the right card or account.To provide offers that may be of interest to you, for analytical and demographic purposes, and to protect the security or integrity of the Sites and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users. | With related group entities; with service providers that process payments; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with your consent, with third parties whose products or services may be of interest to you |
| Legal information: fraud checks or flags raised about your transactions, the payment card you want to use, payment card refusals, suspected crimes, complaints, claims and accidents | From you, the police crime and fraud prevention agencies, payment card providers, the public, regulators, and your and our professional advisors and representatives | To protect you, other customers and our business against criminal activities and risks; to make sure we understand and can meet our legal obligations to you and others, and can defend ourselves; and if required by law, governmental request or court order or based on our good faith belief that it is necessary to conform or comply with such law, request or court order or to protect the users of our website or the public | With related entities; with our service providers who help us with fraud protection and credit risk reduction; with law enforcement and other governmental authorities in accordance with applicable law |
| Inferences drawn from the information identified above: to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes | From you and the other sources listed above | To enhance your online shopping experience, to personalize your experience; and to provide you with customized content | With related entities; with certain authorized third parties for the purpose of providing specialized services to us (such as helping us to maintain and manage our customer information, communicate with our customers, service our website, conduct promotions or surveys, fulfill orders, etc.); with third parties whose products or services may be of interest to you |
In addition to the uses set forth above, we may use and disclose the categories of Personal Information identified as follows:
Cookies and Other Tracking Technology
We use Cookies to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data – usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.
We use the following types of Cookies:
Performance/analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising.
Information about Interest-Based Advertisements
We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Information) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.
To make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit https://www.networkadvertising.org/choices/ or www.aboutads.info/choices/.
You can decide whether or not to accept Cookies through your internet browser’s settings. Many browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our Sites and some of the Services and functionalities may not work.
To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit https://www.allaboutcookies.org/.
Social Media Features
Our Sites may use social media features or plugins, such as the Facebook “like” button, the Twitter “Tweet” button and other sharing widgets (“Social Media Features”). You may be given the option by such Social Media Features to post information about your activities on a website to a profile page of yours that is provided by a third-party social media network in order to share with others within your network. Social Media Features are either hosted by the respective social media network or hosted directly on our Sites. To the extent the Social Media Features are hosted by the respective social media networks, the latter may receive information that you have visited our Sites from your IP address. If you are logged into your social media account, it is possible that the respective social media network can link your visit of our Sites with your social media profile. Your interactions with Social Media Features are governed by the privacy policies of the companies providing the relevant Social Media Features.
Your Choices
You may be able to review and edit the personal information you have provided to us by logging into your account and editing the information directly in your account.
Additionally, depending on your location and local law, you may be entitled make the following choices regarding your Personal Information:
In addition, and as set forth below, California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” or “shared” about you. For the 12-month period prior to the date of this Privacy Policy, Inktavo not sold any Personal Information about its customers. For the 12-month period prior to the date of this Privacy Policy, Inktavo has only shared Personal Information about its customers as described above. Inktavo does not use or disclose Sensitive Personal Information, as defined in applicable laws, for any purposes other than those permitted by applicable law.
Opt-Out Preference Signals: We are working towards enabling Global Privacy Control (GPC) as an additional way for you to submit a request to opt-out of the sale and sharing of your personal information through browsers and/or browser extensions that support such a signal. Until then, you can opt-out of the use of third-party cookies for personalized advertising by setting your cookie preferences on your browser.
This Privacy Policy describes how we may share your information for marketing purposes, as described above. If you are a California resident, the Shine the Light law permits you to request and obtain from us once per calendar year information about any of your Personal Information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us through the contact form on our website.
California Business Contact Information
If you are a California resident and we receive your Personal Information in the form of contact details from business events, for example as part of a business appointment (e.g., by exchanging business cards) or as part of any other form of collaboration, we may use your contact and business details to maintain our business contacts. For this purpose, we may transfer your contact details to our internal database.
The processing activity may include the following categories of Personal Information:
This data processing is based on our legitimate business interests. We have a legitimate economic interest in maintaining contacts beyond the initial context and in using them to establish and develop a business relationship and to remain in contact with the parties concerned. Such business contacts could also be easily processed in our email communications with you and then kept in typical business software, either centrally or on the electronic devices of our employees.
We do not sell or share any of our data subjects’/consumers’ Personal Information, as defined by the CCPA. California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” or “shared” about you. For the 12-month period prior to the date of this Privacy Policy, we have not sold or shared any personal information about our business contacts, nor have we used or disclosed their sensitive personal information, as defined in applicable laws and to the extend we have collected any, for any purposes other than those permitted by applicable law.
Submitting Requests
If you are a resident of California, you may submit your requests to opt out, correct, delete, and/or to know/obtain Personal Information we have collected about you by contacting the Company via our Toll-Free Telephone Number at: (800) 213 - 9317 or privacy@inktavo.com.
We will respond to your request in compliance with the requirements of your state’s applicable laws. Please note that we are only required to honor California requests to know twice in a 12-month period.
Verification of Your Identity
When you exercise these rights and submit a request to us, we may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name and date of subscription. We may also ask you to provide a signed declaration confirming your identity. We also may use a third-party verification provider to verify your identity.
Non-Discrimination
If you make a request under the CCPA, we will not discriminate against you in any way. For example, we will not deny you discounts or other benefits or impose penalties on you, or provide you with or suggest that you will receive a different level or quality of benefits or services.
Authorized Agents
You may permit an authorized agent to submit a request to know or to delete your Personal Information. If we receive a request on your behalf, we will ask that person to give us proof that you gave that person written permission to make a request for you. If that person does not provide us with written proof, we will deny their request so that we can protect your Personal Information.
Automated Decision-Making
We generally do not use automated decision-making technology, as that term is defined by State Privacy Laws. If we make use of automated decision-making technology, you will be informed through a separate privacy notice.
How We Protect Personal Information
No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your Personal Information from unauthorized access, use, or disclosure, we cannot guarantee the security of your Personal Information. In the event that applicable law requires us to inform you of a breach relating to Personal Information, we will notify you as required by law, using the methods and within the time periods that apply.
Our Website permits you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.
Data Controller and Data Processor; Data Protection Officer
We process personal data both as a Processor and as a Controller, each as defined in the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the “Directive”) and the General Data Protection Regulation (“GDPR”). The Customer which Customer End Users provided personal data to, with the assistance of the Service, will be the Controller for Customer End User Data. We will be the Processor of Customer End User Data. For Customer personal data, we will be the Controller.
Inktavo has a Data Protection Officer (as defined in the Directive and GDPR) who is responsible for matters relating to privacy and data protection. Our Data Protection Officer can be reached as follows:
Inktavo, LLC
Attn: Data Protection Officer
privacy@inktavo.com
(800) 213 - 9317
6001 W. Parmer Lane, Suite 370 #2039
Austin, Texas 78727
Other Important Information
The following additional information relates to our privacy practices:
Contact Information. If you have any questions, comments, or complaints concerning our privacy practices please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.
Inktavo, LLC
Attn: Data Protection Officer
privacy@inktavo.com
(800) 213 - 9317
6001 W. Parmer Lane, Suite 370 #2039
Austin, Texas 78727
If you are not satisfied with our response, and depending on the law that applies to you, you may have a right to lodge a complaint with your local supervisory authority or regulator.
Last Updated: 5/23/2023